I’m Andrea Vos

I’ve always been driven by the need to improve the world around me – trying to make life easier and more fulfilling, and less annoying and frustrating. How systems, processes and services work, and in what way people interact within this environment, fascinates me endlessly. I’m happiest when I can enable and guide teams in creating services that truly improve the lives of people, while supporting businesses to be more resilient and sustainable.

Leveraging my expertise in product and service design, I take pride in my ability to connect strategy, prototyping, execution and operations, being the linking pin between all these phases from a design perspective.

Being fluent in the fields of user research, behavioral design, design thinking, systemic and strategic design, I always start by investigating the problem, finding root causes and spotting opportunities to improve, and then designing smart solutions and achievable goals within a workable approach.

I’ve worked successfully for international clients such as Ahold Delhaize, Rituals, Ministerie van VWS, Port of Amsterdam, Philips, G-star, KLM, and KPN.

 

+31 6 43 20 51 93

www.linkedin.com/in/andreavos

Hire me for

Design strategy & leadership

Tackling strategic issues with a design thinking approach and mapping achievable goals within roadmaps. Formulating KPI's, prioritising and streamlining work.

Design ops & mentorship

Setting up a team for success by building an effective way of working. Mentoring designers or teams to build upon their strenghts & skills or explore growth opportunities.

Service & Systemic design

Capture, evaluate and merge ideas to co-create interventions, solutions and services through design thinking.
Dark Matter Labs & Gemeente Amsterdam
Accelerating the Circular Economy
The CircuLaw programme is an initiative of Gemeente Amsterdam and Dark Matter Labs, and is aimed at accelerating the transition to a circular economy by stimulating and enabling more and better use of existing and forthcoming law and regulations. As the Product Team Lead in the CircuLaw programme, I'm responsible for organising and guiding the team to deliver value efficiently. I prioritise and align on tasks and deliverables, and help and advise in planning the strategic roadmap.
  • Product team lead
  • Product owner

www.circulaw.nl

 

Met Andrea krijg je veel meer dan slechts een 'uitvoerende' product owner, maar een senior professional die het leuk vindt om te laveren tussen "strategizen" enerzijds en het samen met haar product team concreet neerzetten van resultaten anderzijds ("lekker knallen").
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Arjan Hassing
Program Lead Circulaw
Gemeente Amsterdam
on demand
Design Mentorship
In the past few years I've mentored many designers and teams, either via the Ladies that UX mentorship programme, or via the diverse lead roles I've held. The mentorship form I adhere to is structured but allowing the mentee to co-create the format that fits their needs.  My approach is no-nonsense, empathetic and open. I always find ways to pinpoint the issue you're trying to solve and then suggesting practical steps you can take to tackle your challenge. Please feel free to reach out if you feel I could be of help for you or your team.

Design mentorship

email for requests

The sessions we had were thoroughly structured and that's what I really liked the most. Every session led to another objective and build-up, which could be quite useful if you are still discovering what you want to do and what you are good at.
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Oguz Boz
Senior Product Designer
Decathlon
Ahold Delhaize
Seamless grocery shopping
As the Service Design Lead for the Digital Experience department within Ahold Delhaize BECSE it was my responsibility to lead the team of UX and UI designers and UX researchers to deliver value on multiple product tracks and touchpoints across Ahold Delhaize brands across Europe. Working closely with Ahold product managers and delivery partner Epam for over a year, the team created features and services for supermarkets across Europe, making grocery shopping seamless across all touchpoints.
  • Service Design Lead
  • Lead Experience Consultant

www.delhaize.be

www.ab.gr

www.maxi.rs

www.albert.cz

www.mega-image.ro

Ministerie van VWS
Co-creating COVID 19 interventions
As the Design Strategist / Service Design Lead within the Coordination & information Covid-19 unit, I was responsible for translating sticky problems into design approaches. Using design thinking & design sprint methodologies, we are able to quickly ideate, design, prototype and validate relevant interventions. Within Team Data & Design we've tackled multiple projects in a high pressure environment, resulting in a number of digital and non-digital services to help our citizens deal with Covid-19 challenges.

Design Strategy

Design Thinking

Facilication

www.mijnvraagovercorona.nl

Andrea is very all round, open minded service designer that any team wishes for! Her prime skill is she can level with everyone, maintaining the sharp eye and gut feeling to define blind spots and fresh opportunities. She is not afraid at all to jump on board and find the steering wheel.
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Tamas Erkelens
Manager(MT-lid) Covid-19 Coordination
Ministerie van Volksgezondheid, Welzijn en Sport

Clearly works for